Our Purpose: To Make World-Class Tires
In 2013, Giti Tire added two new R&D centers in the United States and Germany to the existing three centers in China, Indonesia, and the United Kingdom to further improve R&D capabilities around the world. With a team of over 600 experienced R&D engineers working closely throughout the five centers, Giti Tire will continue to enhance brand competitiveness and brand position to become a market leader.
Apart from conducting research and development, Giti Tire also collaborates with leading research institutes and universities around the global.
International Experience with a Multinational Background
Giti Tire's R&D personnel are made up of 20 different nationalities, creating a diverse atmosphere with cumulative knowledge and expertise. When combined with state-of-the-art tools and methods, Giti Tire is enabled to produce technology driven products for improved and sustainable profitability while driving new market opportunities.
Giti ETC (European Technical Center)
Giti Tire has made a significant investment in a European tire testing facility, hosted at the internationally acclaimed MIRA Ltd Proving Ground (previously called Motor Industry Research Association) at Warwickshire, just outside of Birmingham, UK. ETC consists of highly experienced tire testing and development staffs to provide development and evaluation capacity to Giti Tire's Tire R&D Center in China.
If indoor testing is successful, tires will be incorporated in one or more of the five Giti Tire Proving Grounds located in: China (Anhui and Taiwan), Indonesia, the United Kingdom, and Finland (for winter tires).
On the test tracks, skilled drivers put tires through the paces to measure:
• Handling and Stability at High Speeds
• Riding Comfort
• Wet Handling
• Braking and Cornering
• Noise Levels (both inside the vehicle and outside)
• And more
Then, and only then, is the tire ready for the market. When you purchase a brand produced by Giti Tire, you can do so with confidence in the fact that it was born from one of the most strenuous R&D programs in the tire industry.
AdvanZtech is Giti Tire's longstanding core technology of R&D with innovative solutions tailored for diverse consumer expectations and conditions of use.
Environmental Friendly Tires
Today’s motorists are looking for safety, long tread life, fuel savings, and services that make traveling easier.
At Giti Tire R&D – We challenge ourselves not only to deliver a balanced performance of tire safety and durability but also less fuel consumption and to meet the expectations of each customer.
Download Giti Tire R&D in PDF
- Giti Tire R&D at a Glance
- AdvanZtech - Giti Tire’s Longstanding Core Technology
- State-of-the-Art Testing Facilities
- Proving Grounds
- Giti ETC (European Technical Center)