October is Giti's Anniversary month - a time each year to celebrate the Giti family of employees, dealers, drivers, and fans, with the theme of "More sMiles with Giti". During this annual celebration, a number of activities are held on through retail and digital activities. It also includes decorating in Giti office and store locations.
The events of October culminate in the Anniversary Day celebration, held on October 28. During this day, online and responsible in-person events will be held, with cakes, prizes, and other fun.
A highlight of the activities held this year will be the Giti Art@Home campaign. This will be a contest open to everyone, and will provide the chance for people to engage their creativity while staying safe at home. Whether through drawing, painting, building, cooking, or any other way - creativity is encouraged to make creations that in some way relate to Giti. Besides the chance to become famous by having their art shared on Giti's global platforms, the winners will also be eligible for great prizes, including an iPhone 12, GoPro Camera, Set of Giti Tires, Giti Prize Packs, and more! There will also be special prizes available for children under 14 to enter. To join, people just need to go to www.giti.com/art to submit their entry, or use #GitiArt on Facebook or Instagram.
View the Giti Art@Home Intro video here:
Altogether, the Giti Anniversary month and day are the perfect time for fun, creativity, and enjoying the Giti Spirit. It also provides the chance to thank and recognize the partners, team-members, and drivers that make Giti Tire's journey possible.
The Giti Anniversary Story
A herd of elephants run by in excitement. Thump! Thump! Thump! All the animals in the jungle stop what they are doing and stand at attention. Suddenly, the lead elephant stretches out its long trunk and makes a loud trumpeting sound. Its finally October – Giti Tire’s anniversary!
Giti Tire’s roots go back more than 65 years to humble beginnings in Indonesia. But years later during the month of October, the actual ‘Giti’ brand name was born and registered. Since then, the company has added on new R&D centers, manufacturing plants, motorsports wins, and numerous memorable experiences among its team and its partners. Every October is the perfect time for employees, dealers, competitive racers, and everyday drivers to gather together as one – to celebrate the passion, excitement, and feeling of the Giti brand.
The theme of ‘More sMiles with Giti’ demonstrates the happy feelings that getting a set of great new tires brings – the fresh smell, the clean tread, and the better driving experience that it brings. It also emphasizes the importance of having better mileage, which ultimately also translates to providing a superior driving value. Nobody wants to have to worry about their tires failing them, and Giti always strives to bring the best and most efficient offerings to its drivers.
A fast convertible navigating the city streets. A family-sized SUV on a fun road trip. A rugged off-road ATV taking on new terrains. A massive delivery truck bringing its heavy load across the country. Every one of these vehicles may be on different roads, but it doesn’t matter. In the end we are all drivers, and all drivers need good, reliable tires.
So this October - join together with us and all of the animals in the jungle to celebrate the heritage and passion of Giti!
About Giti Tire
Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide. The company has eight production centers in three countries, including a newly opened tire factory in South Carolina, USA.
In addition to its wide network and motorsports presence, Giti Tire is also heavily focused on green production and community efforts, including participation in local education and environmental efforts to create a better society.
Find out more at www.giti.com.