Giti is one of the ten most valuable and strongest brands in the tire segment worldwide, according to the Brand Finance Tires 15 2022 report, released at the end of February. This is the first time that the company appears in the ranking and the result underscores the efficiency of the strategies adopted in the last two years to overcome the problems resulting from the Covid19 pandemic.
Despite continued disruption within the industry, Giti treated the challenges of 2021 head on thanks to the flexible and digital mindset adopted in its management processes. Over the years, the company has sought to be innovative and adaptable to unexpected changes that influence business and consumer behavior. Meanwhile we continued putting focus on Corporate Social Responsibility actions, working together with employees, supplier partners, and customers.
Last year, the company once again invested in the innovation of its products through the AdvanZtech technological platform, which integrates its five research and development centers. Among the products launched in the period is the GitiControl P10, an ultra-high-performance summer tire that provides comfort and silent driving, bringing a safe and fun ride.
“We have a wide range of automotive partners and OEM manufacturers by our side who recognize and trust the quality of our products,” says Chris Bloor (Executive Director International Sales and Marketing). Giti offer tires to fit more than 600 models among trucks, cars and buses that circulate providing mobility around the world.
To give visibility to the brand, Giti supports activities that allow the company to improve the development of its products, such as the VLN Endurance and the Regional Formula, among others. The company also maintains the only 100% female motorsports team, which competes in world-renowned events, such as the 24H Nürburgring.
“With our modernized R&D network, automation and monitoring of tire production trends, Giti is well-positioned for continued growth and is eager to deliver many other achievements to further strengthen our brand on the world stage”, adds Chris Bloor.
About Giti Tire
Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide. The company has eight production centers in three countries, including a newly opened tire factory in South Carolina, USA.
In addition to its wide network and motorsports presence, Giti Tire is also heavily focused on green production and community efforts, including participation in local education and environmental efforts to create a better society.
Find out more at www.giti.com