Research
Exploring new materials, technologies and insights to unlock new possibilities in tire performance.
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75 Years of Engineering That Inspires Confidence.
Confidence isn't created overnight.
It's built through research, innovation, testing and proven performance on roads around the world.
Exploring new materials, technologies and insights to unlock new possibilities in tire performance.
Putting every design through rigorous laboratory and real-world testing.
Transforming engineering breakthroughs into smarter tire solutions for evolving mobility needs.
Proving performance on roads and in demanding conditions around the world.
Discover the four strengths that have powered Giti's journey — from global engineering and real-world performance to OEM partnerships and continuous innovation.
Built around the world
Built & tested across global R&D centers for real-world conditions
Driver confidence
If it performs under extreme conditions, drivers can trust it on everyday roads.
Trusted by global automakers
OEM approval means passing stringent testing standards before being selected by vehicle manufacturers.
Meeting tomorrow’s mobility needs
Continuously evolving tire technologies for changing mobility needs.
Smart self-sealing technology designed to keep journeys moving after a puncture.
An airless tire concept with a flexible internal structure that eliminates the risk of flat tires.
Pushing tire innovation forward with 93% sustainable materials by weight.
Building confidence around the world
From motorsports and product launches to customer experiences and community initiatives, discover how Giti has connected with customers, partners and communities around the world over the past year.
Germany
Motorsports
Celebrating Giti Tire's tenth consecutive year at one of the world's toughest endurance races, demonstrating tyre performance and durability under extreme conditions.
Asean
Sports
Leveraging Giti's regional football sponsorship through fan engagement, digital campaigns and on-ground activations across ASEAN markets.
Thailand & China
Product Launch
A hands-on launch event showcasing the Giti AT200 through product demonstrations and driving experiences.
Brazil
Exhibition
An adventure drive highlighting Giti tires fitted on BYD vehicles across diverse road conditions.
Australia
Motorsports
An experiential driving event for customers, dealers and media to experience Giti tire performance firsthand.
Thailand
Community
A community running event promoting healthy living while strengthening engagement with customers and partners.
China
Exhibition
Participation in a leading automotive exhibition showcasing Giti's latest tire technologies and innovations.
Indonesia
Exhibition
An off-road experience demonstrating Giti tire capability on Jaecoo vehicles.
From our beginnings to a global tire brand, 75 years of experience have shaped how Giti engineers, innovates and moves forward.
Explore the milestones that made us who we are today.
Create confidence with
Elly contest
Create confidence with Elly
Using AI to create your masterpiece of Elly.
Share your creativity and stand a chance to win amazing prizes!
20 Winners
JBL Bluetooth speakers
Giti Sparco Backpack
Winners selected from outstanding entries
Prizes may vary by market. T&Cs apply.
Describe the scene you want to create with Elly. Be as creative as you like!
Our AI will create a unique image featuring you and Elly.
Upload your entry, fill in your details and submit to join the contest.
Top creations will be selected. Great prizes are up for grabs!
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