We detected that you are browsing from
Choose where you’d like to go:
We detected that you are browsing from
Choose where you’d like to go:
Giti operates through a truly glocal model—leveraging its Global One R&D platform to drive simultaneous innovation across four R&D centers and a tire testing facility, while strategically producing in the USA, Indonesia, and China to localize products and reduce logistical emissions. By blending global expertise with local insights, Giti builds strong partnerships with suppliers, distributors, governments, and communities worldwide, ensuring fair trade, sustainable growth, and shared success. This collaborative approach enables Giti to create meaningful, lasting impact across its entire global value chain.
Giti uses a “glocal” approach, combining global R&D innovation with localized production in the USA, Indonesia, and China to reduce emissions and tailor products to regional needs. By partnering closely with suppliers, distributors, governments, and communities, Giti promotes fair trade, sustainability, and shared long-term success across its global value chain.
Ranked in the Top 10 tire brands in the world for brand value, brand strength and sustainability value
Source: Brand Finance Tyres 25 2025 | https://brandirectory.com/reports/tyres
Reference: https://www.giti.com/news/details/u/rising-through-the-ranks
Our global R&D network brings together top engineers and material scientists to design advanced tire technologies. Whether it’s daily commutes or ultra-high-performance driving, every Giti tire is built with precision and purpose.
Giti is committed to the future, establishing a lasting corporation for good of the economy, environment and community. Investing in product development, environmental initiatives and social up-lifts, Giti is making an impact beyond the tire industry, laying the groundwork for a future of success.
The Giti tires gave me the confidence to push harder into every corner. The grip was consistent lap after lap, even under heavy braking, and the stability at high speeds made all the difference. It’s the kind of performance every driver wants under pressure.
- Alex Martinez, Professional Race Car Driver, GT Endurance Series
We compete to improve. Giti’s performance in motorsports—like the grueling Nürburgring 24-hour race—not only pushes our tires to the extreme, but also inspires improvements in every product we bring to market.
Back To Top
