Giti Tire takes its competition truck racing tires to some of the toughest tracks in Europe and beyond, showcasing two branded trucks in partnership with Team Oliver Racing, including the famous Nürburgring in Germany and Zolder in Belgium. Giti’s involvement in the European series follows its competitive truck racing in Australia through the Super Truck Nationals in recent years.
For these events and exhibitions, Giti’s specially-designed GitiCompete Race-Tuned V1 tires are used on these truck vehicles. These tires are tuned through extensive development and testing, with technology that adapts Giti’s commercial truck tires to truck racing environments. The extreme conditions provide a valuable information source that can be used for the company’s other truck and bus tires.
In addition to testing and learning through the racing, Giti Tire’s participation gave the opportunity for the company to showcase the strengths of its tires to truck drivers and enthusiasts, as well as families who may be experiencing competitive truck racing for the first time. At the events, Giti had branding and materials, as well as some giveaways to build its connection with viewers.