Giti Tire marks a milestone with its first-ever OE winter fitment—GitiWinterW2 approved for the BMW 1 Series, engineered in Europe for safety and performance.
Giti Tire has secured its very first ever OE winter fitment, with the GitiWinterW2 in size 225/40R19 93H XL selected for the BMW 1 Series.
The tyre will carry the * symbol on the sidewall, meaning it has been approved by the BMW Group for use on their vehicles with modifications to match very precise specifications as set by the manufacturer.
Designed using AdvanZtech, the Giti Tire’s globally integrated, company-wide R&D system, the GitiWinterW2 has been designed to deliver a quiet and comfortable ride, safety without worry and precise control.
Features include a redesigned direction tread pattern to optimise dry, wet and snow performance and an advanced tread compound with new functional polymer to improve grip. An updated shoulder block with advanced tie-bar design improves control and an optimised pitch ratio delivers quietness and comfort.
The GitiWinterW2 OE tyre for BMW was designed and engineered at Giti Tire’s European Research & Development Centre in Hannover, Germany, with testing at the company’s MIRA facility in the UK as well as key locations in Germany, Spain and Finland.
Nicolas Kluson, Key Account Manager Europe OE for Giti Tire, said: “Our first ever OE winter fitment with the BMW Group is another landmark achievement for the business and further signifies our growing OE presence with leading vehicle manufacturers throughout Europe.
“We see this as an important milestone in our relationship with the BMW Group as we further prove first-hand our capabilities through our tyres’ performance, high production standards and just-in-time delivery capabilities.
“It is also the very first OE winter supply within the European Automobile Industry which is a big step forward within the OE tyre environment.”
Giti Tire:
Giti Tire is one of the largest tyre companies in the world in terms of both volume and revenue. With a brand portfolio including Giti, GT Radial and Runway, the company offers a complete product range for Europe including passenger car and SUV (PCR), van and light truck (LTR), heavy truck and bus (TBR).
Giti Tire is focused on building sustainable partnerships with distributors, retailers, truck and bus fleets, vehicle manufacturers and other leading industry companies and organisations to provide high-quality products with excellent service.
Founded in 1993 and headquartered in Singapore, the company has grown to over 30,000 employees globally and distributes to more than 130 countries.
Giti Tire’s state-of-the-art European R&D facilities are located in Hannover, Germany and the renowned MIRA facility in the UK, working in conjunction with other global research and development centers in China, Indonesia and the USA.
Giti Tire is fully committed to maintaining the very highest standard of quality control procedures and has obtained IATF 16949:2016 accreditation for all of its manufacturing plants. All plants supplying Europe have obtained ISO14001 Environmental Management System Accreditation.
Further information can be found at www.giti-tire.eu.
For further information and photography, please contact:
Matt Wells
Public Relations, Giti Tire
Mobile: +44 (0)7815 202580
E-mail: matt@mpublicrelations.co.uk
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