Smelling the Roses: Giti Tire to Return as Sponsor of 2019 Rose Parade

Smelling the Roses: Giti Tire to Return as Sponsor of 2019 Rose Parade

Smelling the Roses: Giti Tire to Return as Sponsor of 2019 Rose Parade

28 Dec 2018 CSR / Community
Smelling the Roses: Giti Tire to Return as Sponsor of 2019 Rose Parade

This will be the fourth year of Giti’s participation in the famous USA-based New Year's Day Rose Parade and Decorating Places events.

The 130th Pasadena Tournament of Roses® promises to be as spectacular and colorful as always. This year’s theme, “The Melody of Life,” celebrates music, the universal language. More than 700 thousand people are expected to attend the Rose Parade® in Pasadena, California, and millions more worldwide will enjoy the iconic event on TV.

Giti Tire will serve as the Official Tire Sponsor of the Rose Parade® and Presenting Sponsor of Decorating Places on Jan. 1 for the 4th consecutive year. The Giti-sponsored Decorating Places area is where volunteers will decorate floats with flowers and visitors experience the final stages of float preparation.

Parade attendees will have the opportunity to spin a prize wheel and participate in a football toss game at the Giti Tire booth. As a bonus, booth visitors will have a chance to win one of the grand prizes like football tickets, $500 gift certificate and Apple watch. To qualify for the grand prizes, participants must answer some questions, show off and share video of their end-zone celebratory dance on social media using #GitiTireRoseParade hashtag.

“This event continues to be a great way for us to introduce the Giti name to American consumers, especially as our plant in South Carolina ramps up production for the North American market,” said Tim Fulton (CEO of Giti Tire North America). “Our booth this year should create a lot of excitement and social media buzz. We’re particularly looking forward to our end zone dance competition.”

About Giti Tire

Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, fleets, and consumers in more than 130 countries worldwide. The company has eight production centers in three countries, including a recently opened tire factory in South Carolina, USA.

Giti’s global motorsports recent and current activities include participating and providing tires for the renowned Nürburgring 24 Hours endurance race, truck racing series in Europe and Australia, Fun Cup racing in the UK, Formula 3 Asia Series, and with many other teams and racing series around the world.

Find out more at the official Giti Tire website

About the Pasadena Tournament of Roses®

The Tournament of Roses is a volunteer organization that hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Northwestern Mutual and a variety of accompanying events. 935 volunteer members of the association will drive the success of 130th Rose Parade themed “The Melody of Life,” on Tuesday, January 1, 2019, followed by the 105th Rose Bowl Game. For more information, visit

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