Giti Tire has hailed The Tire Cologne 2022 ‘a very productive event’, with the opportunity to get its European operation and business partners together after an enforced wait ‘a platform for future success’.
An open stand showcased all the latest Giti and GT Radial passenger car and SUV tyres, as well as three new Giti truck and bus tyres including the Giti GSR237 Combi Road, Giti GSR236 Combi Road and Giti GDL617 Eco Road, full details of which will be released in due course.
Visitors were also able to enjoy a virtual company presentation with VR glasses and an interactive driving simulator, as well as the opportunity to get close-up with Giti Tire Motorsport by WS Racing’s Norma M30 LMP3 car and Benjamin Boulbes new finely-tuned BMW 1 Series e82 drift machine.
On the Tuesday evening customers from all over Europe, Africa and the Middle East were welcomed at a high-end restaurant on the banks of the River Rhine to thank them for their ongoing and united support.
Chris Bloor, International Sales and Marketing Director for Giti Tire, said: “After a four year vacuum we were absloutely delighted to reengage with our customers at The Tire Cologne, both at the show itself and at our exclusive dinner.
“Our revised product line-up has been well accepted and staff and partners have gone back to their territories with renewed vigour. There may be lots of global uncertainties at the moment, but the one thing we are certain of is that the strength of our partnerships is a platform for future success.”
Petr Cajka, Head of TBR Sales EU at Giti Tire, added: “From the start of day one to the end of day three we welcomed our partners from around Europe, some of whom we have been in business with for over 30 years, and enjoyed catching up both personally and professionally.
“It was the perfect opportunity to showcase our new Giti and GT Radial tyres with our R&D colleagues who were involved in their creation, as well as three new Giti truck tyres which clearly demonstrate our movement to a more sustainable offering. All-in-all a very productive event.”
Giti Tire is one of the largest tyre companies in the world in terms of both volume and revenue. With a brand portfolio including Giti, GT Radial, Runway and Dextero, the company offers a complete product range for Europe including passenger car, SUV, van, light truck (PCR), heavy truck and bus (TBR).
Giti Tire is focused on building sustainable partnerships with distributors, retailers, truck and bus fleets, vehicle manufacturers and other leading industry companies and organisations to provide high-quality products with excellent service.
Founded in 1993 and headquartered in Singapore, the company has grown to over 30,000 global employees and distributes to more than 130 countries.
Giti Tire’s state-of-the-art European R&D facilities are located in Hannover, Germany and the renowned MIRA facility in the UK, working in conjunction with other global research and development centers in China, Indonesia and the USA.
Giti Tire is fully committed to maintaining the very highest standard of quality control procedures and has obtained IATF 16949:2016 accreditation for all of its manufacturing plants. All plants supplying Europe have obtained ISO14001 Environmental Management System Accreditation.
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