2019 was a very successful and eventful year for Giti Tire - with a wide range of activities, motorsports activities, and other accomplishments that helped to grow the company’s reach and expand its tire knowledge to dealers and end-users.
Whether competing on the racetrack, developing its R&D capabilities, or bring offerings to fleets and drivers, Giti always strives for top performance and creating the best possible value for its users.
Here are just a few of highlights along the exciting road of 2019, one selected from each month of the past year:
Giti Dealers Shine at First Retail Service Competition in Malaysia.Giti retail dealers throughout Malaysia took part in an innovative service competition, combining technical, services, and communications skills to develop and reward top service providers in the Giti dealer network. This is the first time such a competition was held, receiving positive feedback from dealers, as well as to improve Giti dealers’ service quality, by sharing the professional service module & technical knowledge.
Giti's USA Plant Completes Audit to Supply Tires to Volkswagen.Giti Tire's United States manufacturing facility in South Carolina has completed an audit by Volkswagen to supply tires for its vehicles. These tires will be the first OE supplied tires produced in the US production center. Giti Tire has wide range of existing OE partnerships with leading manufacturers throughout the world, including in Europe, Asia, and elsewhere.
Giti Tire Celebrates New Beginnings with Opening of First Middle East Flagship Store in Dubai.With top executives from Singapore-based Giti Tire gathered in Dubai, the company inaugurated its first Middle East Giti flagship store on 7th March, 2019. The festive event included exciting displays, a ceremonial signing of a Commitment to Service, as well as remarks by Executive Director of International Sales and Marketing, Chris Bloor, as well as others. Giti’s retail store program carefully selects only the stores with best service, customer experience, and branding potential.
Giti Student Math & Science Awards in USA Continue for Third Year.For the 3rd year in a row, Giti Tire sponsored a STEAM (science, technology, engineering, arts and mathematics) competition with the Chester County School District, South Carolina, USA, where the company has a passenger and light truck tire manufacturing plant. A winning entry was selected from each of the elementary, middle school, and high school divisions.
Giti Launches First TPMS System for Commercial Fleets.Giti Tire is proud to launch its first TPMS system for commercial tires. First announced at the CV Show in Birmingham, UK, ‘Giti Fleet SMART’ makes it possible for fleet owners and operators to continually monitor and analyze fleets’ tires. The acronym SMART stands for Smart, Monitoring, Air pressure, Real time, and Technology, and at its current stage will be available for Giti fleet customers in the EU market.
Giti’s Audi R8 Duo Wins Class; All-Female Team Inspires in Superb 24 Hours Nürburgring Performance.Giti Tire’s third appearance at the ADAC Total 24 Hours Nürburgring turned out to be a huge success, with its high-powered Audi duo overtaking its competitive SP8 class for a #1/#2 finish. Meanwhile, Giti’s groundbreaking all-female VW Golf team overcame a severely damaged engine, working for 13 hours to overhaul the machine and finish the race with great determination.
Giti Overcomes Rugged Terrains to Conquer 5,000km Silk Way Rally.With its two vehicles armed with all-terrain tires, Giti Tire was able to overcome extreme conditions throughout three countries to achieve success in the 2019 Silk Way Rally and demonstrate the strengths of its tires in the toughest environments. From the coniferous forests of East Siberia in Russia to the vast grasslands of Mongolia, to the magnificent sand mountains of the Chinese Gobi Desert – the Silk Way Rally took place over 5,000 kilometers.
Giti Powers Up Tomorrow’s Racing Leaders at Formula 3 Asian Series.The 2019 Formula 3 Asian Championship is heating up, with top young racers competing for the series crown -- all driving on Giti tires. As part of this, Giti Tire will be promoting the development of these future driving stars through activities, video, interviews, and photos across platforms, with the theme of ‘Powering Up Tomorrow’s Racing Leaders’. This is intended to showcase the passion, energy, and excitement of the drivers, crews, and everyone involved in the F3 Asian Championship.
Giti Sponsors World-Famous BMW Berlin Marathon 2019.A proud symbol of decades-long separation and the invincible urge for freedom that eventually re-united Germany, Berlin is a city steeped in history. It is also a city where legends are born. From 26-29th September 2019, almost 30 years after the Berlin Wall fell, the German capital played host to the BMW BERLIN-MARATHON. Giti’s Strong Presence at Million-Plus Spectator Event Demonstrates its Dedication to Fitness, High Mileage, and Determination
Giti's All-Female Team Wins First in Class at Final 2019 Nürburgring VLN Race.Throughout the nine-race high-profile VLN series held at Nürburgring this year, the Giti’s Angels 300 WV Golf VII GTI TCR car has performed very competitively. However – despite coming very close - during the season they had not been able to win first place in their highly competitive SP3T class. That all changed at the final VLN race of 2019. After four hours of racing, the team finished the turnaround to take the SP3T class championship. They also placed an extremely impressive #36 out of 162 throughout all participating drivers and classes
Giti Team and Partners Gather in Philippines for International Brand Experience.During November 14-16, Giti brand team members and partners from Asia, Latin America, Middle East, and Africa met together in Clark, Philippines for an unforgettable weekend of learning, sharing, driving, and bonding together. These activities allowed their customers experience the newly-launched high performance product GitiSport S1 in conjunction with Giti Passenger Car tire launch event in the Philippines. Throughout the long weekend, there were a variety of activities for guests to fully immerse in the Giti brand experience, with the theme of ‘Enjoy Driving’.
Giti to Make Middle East Racing Debut at Upcoming F3 Asia Races.Giti Tire is returning in 2020 as the exclusive tire provider and brand in the Formula 3 Asian Championship Series, a top-level formula competition of young racing leaders from around the world. This slate of events includes Giti’s international motorsports racing debut in the Middle East, with races featured on January 10-11 in Dubai and January 17-18 in Abu Dhabi. Combining performance, safety, and efficiency, this FIA approved series provides great opportunities for these top performers to join Formula 2 and even Formula 1 competition in the future.
Moving onto 2020, Giti Tire already has a large number of exciting activities planned throughout the world. Giti would like to thank all of its team, distributors, partners, and vendors for their dedication during 2019, and wish everyone a Happy New Year!
About Giti Tire
Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide. The company has eight production centers in three countries, including a recently opened tire factory in South Carolina, USA.
In addition to its wide network, Giti Tire has a strong motorsports presence, including participation in the renowned Nürburgring 24 Hours endurance race, the Fun Cup racing series in the UK, tire supplier for the Formula 3 Asia Series, as well as collaborating with many other teams and racing series around the world. The company is also heavily focused on green production and community efforts, including participation in local education and environmental efforts to create a better society.
Find out more at the official Giti Tire website.
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