Digitalization Highlights Giti’s Growth in a New World
Throughout the years, Giti Tire has continuously focused on positioning itself to be forward-thinking and adaptable in various situations that arise. This was put to the test in 2020, as the world and tire industry experienced unexpected change that influenced business and consumer behavior. As a result of Giti’s flexible and digital mindset, the company has been able to come out from the pandemic well-positioned for continued growth.
Digitalization truly came to the forefront in 2020, and provided a perfect opportunity for Giti Tire to revamp its digital offerings - including a new global website, expanded B2B ordering platform, e-racing, and advanced mobile solutions for employees, dealers, and end-users.
Meanwhile, Giti continues to put a major focus on Corporate Social Responsibility - participating in many efforts to support communities during the pandemic, reducing factory waste, and joining new partner organizations.
Together with our team, partners, and customers, Giti Tire is always continuing to expand further as a leader in the fields of tires and technology. As we move past the pandemic and into the new digital world, we are confident to engage successfully in opportunities for the years ahead.
Dr. Enki Tan
Executive Chairman of Giti Tire
Continued Success Through Partnerhips & Quality
In the highly competitive global tire market, Giti Tire takes an approach of providing top quality products, service, and information - as well as fully engaging with and growing its partner relationships. Through this,. the company is able to emerge as financially viable and keep continuously improving brand reputation.
With the triad of exceptional products, service, and information to focus quality on, Giti provides valuable resources to its customers that cannot be matched by many others. This has been earned through extensive research and development of the company's R&D network, testing, and integration with motorsports, as well as always listening to our customers' needs.
From a partnership standpoint, Giti's dedication to fostering long- term relationships is one reason why a large number of distributors have been part of the "Giti Family" for many years and even decades. This dedication is also brought to local dealers, fleets, and consumers as the company works to grow the personal bond and trust between all involved. Only with this long-term dedication to both quality and partnerships will Giti continue to grow as a leader in its field, and a continually successful business.
Lei Huai Chin