Just under 25,000 participants reclaimed the streets for the 2021 BMW Berlin Marathon, with every single runner undertaking the Herculean 26.2 miles displaying the striking yellow and black Giti Tire logo.
After a one-year hiatus due to the pandemic, Giti continued where it left off in 2019 with its name and branding proudly displayed on race numbers, banners, and other displays around the course. The sponsorship package alongside BMW again ensured high visibility for the cheering crowds who lined the streets, as well as across TV and radio and social media worldwide.
Giti also entered a life running community including customers and influencers from around Europe.
All runners were supported by the interactive BMW-initiated 'Run For Joy' campaign, a community website providing training plans and real-life stories of those who have been running for years or embraced running during Covid lockdown and were ready to hit the streets once more.
Stefan Brohs, Marketing Director for Giti Tire Europe, said: “The BMW Berlin Marathon course has witnessed some of the fastest times in the world, but speed is nothing without stamina and control.
“As in 2019, our messaging for the event continued to focus on high mileage and exceptional grip, two factors which are prominent attributes across the entire Giti tire portfolio, and which are essential in long distance running."
“The race itself was a true celebration of life itself and we are delighted to have again been involved. This sense of release and festivity was reflected across all marketing channels where the brand sat proudly front-and-centre, and our continuing association with elite level sports reflects the nature of Giti.”
This Berlin Marathon is part of Giti's continued efforts to be a highly responsible global partner, encouraging healthy living, as well as engagement with leading sustainability partnerships around the world.
About Giti Tire
Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide. The company has six production centers in three countries, including a full passenger car and light truck tire factory in South Carolina, USA.
In addition to its wide network and motorsports presence, Giti Tire is also heavily focused on green production and community efforts, including participation in local education and environmental efforts to create a better society.
Find out more at www.giti.com
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