As part of its efforts to highlight the importance of sustainability, Giti Tire has introduced a new ‘Drive Your Creativity’ campaign. Through this spring, Giti will be focusing on communications that highlight the importance of sustainable thinking when it comes to tires, as well as some of Giti’s actions and how everyone can be involved in supporting smart tire use in a responsible way.
This campaign will include a contest open to all end-users and dealers around the world. To enter, participants simply re-use their old tires in a creative, artistic, or useful way – and share about their use either on https://www.giti.com/green or by tagging #gitigreen on Facebook or Instagram. Whether for playgrounds, plants, or other decorations, the durability and versatility of tires allow for numerous possibilities of re-use.
In addition to recognition on Giti’s global social media platforms and online Art Gallery, there are a wide variety of fun and sustainable prizes available to the most creative entries. These rewards include Green 256gb Apple iPad Air, Google Nest Thermostat, Solar Charging Backpack, and three Giti Prize Packs filled with branded and sustainable goodies. Most importantly, participants will be contributing to a positive environmental impact, and helping to inspire others to do the same. Entries received through March 15 will be eligible for the prizes, but Giti will continue to post and share additional ones beyond that time.
While quality CSR and sustainability is a long-term commitment with continued improvements needed along the way, Giti has focused on extensively in this area in the past year – including new partnerships with UNGC (United Nations Global Compact) and GPSNR (Global Platform for Sustainable Natural Rubber), as well as issuing its first Sustainability Report that is based on Social Development Goals. In 2022, the company plans to continue to expand its efforts, with the addition of certified GRI standards to reporting, new activities related to end-of-life tire use, and increased involvement with organizations that share similar commitments.
About Giti Tire
Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide. The company has eight production centers in three countries, including a recently opened tire factory in South Carolina, USA.
In addition to its wide network and motorsports presence, Giti Tire is also heavily focused on green production and community efforts, including participation in local education and environmental efforts to create a better society.
Find out more at www.giti.com
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